From the passion for Porsche
with Apulian EVO oil
Luigi De vita Tucci reveals the idea behind the new face of the Olio Pomes brand.
Interview with co-founder Luigi de Vita Tucci
Many people will remember Luigi de Vita Tucci for his passion for the Porsche brand which led him, in over twenty years of career, to cover top positions within the Porsche organization in Italy.
Always passionate about realities that tell a story linked to the territory, he became passionate about the oil world so much that he entered into a partnership with his best friend, Angelo Alfonso Pomes (producer of EVO oil for four generations), to create the first line bottled in Pomes oil brand.
Below is the interview with the founding partner. (or see the VIDEO)
What sparked you to start this adventure?
“The project – Luigi tells us – was born in May last year, during my visit to Ostuni, at the table (what better place?). Angelo asked me why I chose the wine based on the dishes we had just ordered but I didn't do the same for the oil. At the moment the question left me perplexed because I couldn't understand where it was going, then deepening the discussion I realized that, effectively, the final consumer of EVO oil buys a product based on his personal taste but then uses it for everything, a bit like buying a 911 and using it to go to the track, to enjoy off-roading, to go shopping and to travel with the whole family in the summer. That of EVO oil, on the other hand, is a vast and very interesting world and, for each dish, there is an oil more suitable than another.”
What do you propose to do and what do you want to offer your customers?
“First of all, you need to focus on quality because without that you won't go anywhere, then you need to define your philosophy clearly: with the 2023 production we have bottled four types of oil, three Monocultivars (oils produced with olives from a single plant) and a Blend (obtained from the mix of three different olives) and for each product we explain the best way to combine it.”
Clearly all Italian EVO oil?
“Not only 100% Italian but 100% Pugliese EVO oil. Our cultivars are all indigenous to our land and give their names to the product lines: the Coratina, ideal for red meats, grilled meats and game, the Ogliarola which we pair with white meats, fish and shellfish, the Cima di Melfi for soups, vegetables and legumes and the Blend we suggest for long cooking, for pasta and risottos.”
But is your passion for Porsche intact in all of this?
“Of course, during the week I live and work in Ostuni and, of course, I travel to and from Padua by plane but at the weekend I never fail to take my 911 and go for a nice ride with my children or my wife .”
But is your passion for Porsche intact in all of this?
“Of course, during the week I live and work in Ostuni and, of course, I travel to and from Padua by plane but at the weekend I never fail to take my 911 and go for a nice ride with my children or my wife .”